Aharony, Noa. “Twitter Use in Libraries: An Exploratory Analysis.” Journal of Web Librarianship 4.4 (2010): 333-50. Print.
“Twitter Use in Libraries” studies the difference between the twitter usage of public and academic libraries. The researchers looked at the frequency, subject, and language of the tweets. They found that both public and academic libraries take advantage of using the social platform, but they tend to to tweet about different topics. Academic libraries tend to send formal language tweets that focus on promoting the library collection and services.
Baker, Marcia Dority, and Stefanie S. Pearlman. “Tweet Treats.” AALL Spectrum 14.3 (2009): 18-20. Library Literature & Information Science Full Text (H.W. Wilson). Web. 28 Mar. 2014.
“Tweet Treats” is an article written by law librarians which explains a promotional program they did through twitter. The librarians hid treats around the library and tweeted out clues to finding the sweets in an effort to promote knowledge of how to use the library and its resources. The article lays out some useful guidelines for running a promotional event through social media.
Brenner, Joanna, and Aaron Smith. “Twitter Use 2012.” Pew Research Centers Internet American Life Project RSS. Pew Research Internet Research, 12 May 2012. Web. 15 May 2014.
The Pew Research study on Twitter use lays out the statistics of Twitter usage for the year of 2012. I used the report to see the age demographics of Twitter, but it also covers other types of demographics and how people use Twitter. The study also lays out the methodology the authors used for the study.
Cvetkovic, M. “Making Web 2.0 Work — From ‘Librarian Habilis’ To ‘Librarian Sapiens’.”Computers In Libraries 29.9 (2009): 14-17. CINAHL Plus with Full Text. Web. 30 Mar. 2014.
Although this article is not specifically about Twitter or academic libraries, it does raise valid points about forming a social media identity as an institution. Simply having an account does not mean that you have a positive internet presence; a library must work to train their staff about how to properly engage with the technology. Cvetkovic argues that being a participant in Web 2.0 means constantly learning and innovating an online presence.
Darcy, Del Bosque, Sam A. Leif, and Susie Skarl. “Libraries Atwitter: Trends in Academic Library Tweeting.” Reference Services Review 40.2 (2012): 199-213. ProQuest. Web. 29 Mar. 2014.
“Libraries Atwitter” is an observational study of over 200 academic libraries to see how they are using Twitter. Surprisingly, the study uncovered that still only about a third of the academic libraries selected had twitter accounts. Those that did have accounts were not using them to their fullest potential; many of the libraries did not use hashtags or reblogging to communicate with followers. At the end of the study, the authors recommended that academic libraries push their boundaries with Twitter and find new ways to use the social media site.
Fields, Erin. “A Unique Twitter Use for Reference Services.” Library Hi Tech News27.6/7 (2010): 14-15. Print.
In her article, Fields suggests another way for academic libraries to use Twitter. Libraries can use Twitter to answer reference question, through hashtags and their user account. The case study looks at the success of a particular library’s reference hashtag, pointing out that the need for privacy has still not completely been addressed.
Filgo, Ellen, Hampton. “#Hashtag Librarian: Embedding Myself Into A Class Via Twitter And Blogs.” Computers In Libraries 31.6 (2011): 78-80. CINAHL Plus with Full Text. Web. 30 Mar. 2014.
“Hashtag Librarian” is written by Ellen Filgo, a librarian who performed an experiment where she used Twitter to participate in a campus class. As students tweeted about questions and discussion points for their class, Filgo followed their comments and offered additional resources. She said that the exercise stretched her professional capabilities, as she searched for links and supplemental material. However, the experiment was overall a great success; the students said that having the librarian interact with the class enhanced their experience of the class.
Forrestal, Valerie. “Making Twitter Work: A Guide for the Uninitiated, the Skeptical, and the Pragmatic.” The Reference Librarian 52.1-2 (2010): 146-51. Print.
Forrestal delves into some of the additional tools that can be paired with Twitter to help an academic librarian provide reference services. She talks about Tweetdeck and RSS feeds, which can help a twitter user to follow certain hashtags. Forrestal argues that despite the naysayers, Twitter can actually be used to help librarians research trends and questions at their university.
Kim, Hae Min, Eileen G. Abels, and Christopher C. Yang. “Who Disseminates Academic Library Information on Twitter?” Proceedings of the American Society for Information Science and Technology 49.1 (2012): 1-4. Print.
In this study, the researchers look at who is disseminating the tweets that are sent out by academic libraries. The data comes from the demographics of the people who are retweeting the library tweets; they found that university organizations retweeted the most and students the second most. Using this study, academic librarians can see how their tweets are being spread and who is seeing them.
Mathews, Brian S. “Twitter and the Library: Thoughts on the Syndicated Lifestyle.”Journal of Web Librarianship 2.4 (2008): 589-93. Print.
In this article, Mathews gives an overview of what Twitter is and the reasons people use it, while applying these observations to an academic library context. He finds that the student body uses to twitter to assess and ask questions about the library. Twitter, Mathews argues, can be used as a platform to become more syndicated with the student body, providing libraries with the opportunity to learn about their patrons and student opinion of the library.
Milstein, S. “Twitter For Libraries (And Librarians).” Online 33.2 (2009): 34-35. CINAHL Plus with Full Text. Web. 29 Mar. 2014.
Written shortly after Twitter’s rise to popularity, this article outlines the basics of Twitter and tweeting. The article recommends that libraries use the platform to broadcast messages to their library patrons and promote the library, rather than as a conversational tool. Milstein acknowledges that libraries will most likely become much more sophisticated in their use of the technology but she does provide some excellent beginner guidelines and instruction for its use.
Sewell, Robin R. “Who is Following Us? Data Mining a Library’s Twitter Followers.” Library Hi Tech 31.1 (2013): 160-70. ProQuest.Web. 28 Mar. 2014.
This study explores the demographics of the social media users who follow an academic library on Twitter. The researchers use Sterling Evans Library at Texas A&M as their case study, using its twitter account to look assess who is following academic libraries. The study uncovered that the majority of the followers were undergraduates at the university, which makes sense considering that younger people use twitter. Looking at this study can give an academic librarian a better sense of how to assess their twitter followers and tailor their account to match their audience.
Stuart, D. “What Are Libraries Doing On Twitter?.” Online 34.1 (2010): 45-47. CINAHL Plus with Full Text. Web. 30 Mar. 2014.
Stuart’s article on libraries and Twitter is one of the earliest and most cited articles about the ways that libraries can take advantage of social media. He discusses how Web 2.0, or interacting with patrons on the internet, is the new frontier for libraries to provide services. One of the challenges, Stuart contends, is developing the right voice for a social media platform. Stuart lays out both the advantages and challenges that will come with libraries joining Twitter.
“Hashtags Explained | Social Media Tip of the Day.” YouTube. PinkMediaLLC, 23 Jan. 2013. Web. May 2014.
Pictures of Tweets taken from:
The Schmid Law Library at the University of Nebraska College of Law Twitter account (https://twitter.com/schmidlibrary)
University of Wisconsin Madison Twitter account (https://twitter.com/UWMadLibraries)